Some of the best work starts long before the first email — somewhere between a shared drink and a shared taste in music.

This collaboration began with the goal of reworking Studio17's brand identity and visual concept.

Through close exchange, a distinctive look quickly took shape and was refined together in detail. The event format made the project especially exciting — spanning a wide range of media, from print to digital.

The resulting concept has since become the guiding framework for both print and web.